Tom Bloomfield
Verified Expert in Design
Designer
汤姆是一位用户体验主管，他为联合利华和哈利波特的魔法世界等全球品牌定义了体验，并改变了更多的品牌. 他曾帮助亚洲的初创公司和美国家喻户晓的公司成立. 他对用户体验采取了全面的方法, 考虑到用户与品牌的每一次互动, 从服务到产品设计，从内容策略到运动.
Work Experience
首席产品设计师(合同)
Skyscanner
- 曾担任巴塞罗那和伦敦住宿设计团队的首席设计师.
- 帮助制定和执行产品战略，以实现新公司对整体“旅行计划”的关注。.
- 进行了大规模的定量研究和远程, 在发现目的地时，主持用户测试以发现用户需求.
- 围绕以客户为中心的愿景，帮助统一住宿部落中的多个团队和利益相关者.
用户体验主管(合约)
Huge Inc.
- 在魔法世界(哈利波特)系列的一个新的数字产品中担任了一年多的用户体验主管.
- 专注于关键领域，包括产品设计，设计策略和用户研究. 从概念到构建和迭代.
- 定义产品奖励系统的策略.
- 与内容团队紧密合作，定义内容策略，并与用户轻松沟通不同的内容类型.
- 帮助定义产品的不同会员等级，从福利到设计.
- 为灵活工作空间行业的一个CX项目做出了贡献, 在愿景阶段进行不同的研究方法，如服务之旅和利益相关者访谈.
Senior Experience Designer
Publicis.Sapient
- 参与了许多数字化转型项目, service design, 以及全球领先品牌的创新项目.
- 担任Axe (Lynx UK)的用户体验主管一年多. 领导数字化转型和随后的本地化和活动，赢得多个奖项.
- 担任联合利华护发品类的用户体验主管. 创建一个用户体验框架，以适应每个品牌的需求, 包括我们于2017年夏天在美国推出的两个联合利华新品牌.
- 领导12名设计师的团队，作为大型连锁超市家乐福€2的一部分.8 billion digital investment.
Creative Lead
WearYouWant
- 曾担任泰国一家国际创业公司的创意总监，该公司很快成为泰国领先的电子商务网站之一.
- Led the design, 内容和摄影工作室团队, pushing experiences across web, app, print, social, CRM, product shooting, branding, video and content.
Product Manager
CitizenTV
- 与创意团队合作开发视频创作者的新平台.
- 在平台上领导时尚界，通过大量的营销努力吸引其他人加入. 对Youtube文化和Z世代进行深入研究.
- 领导大约15人的社区经理团队，负责处理平台上的不同类别，如音乐, Film, and News.
Education
英语文学学士学位
南安普敦大学-南安普敦，英国
Skills
Tools
Sketch, InVision, OmniGraffle, Photoshop CC, Axure RP Pro, After Effects CC, InDesign CC, Adobe Experience Manager (AEM), Principle, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Final Cut Pro, Miro, Confluence, Jira, Zeplin, Lookback, Google Sheets, Hotjar, Figma
Platforms
Web, iOS, Android, Contentful, WordPress, Axure
Industry Expertise
采购产品时尚，汽车，消费品，时尚 & Beauty, Health & Wellness
Other
Product Design, User Experience (UX), Content Strategy, Service Design, Design Strategy, Cognitive Psychology, User Testing, eCommerce UX, Mobile Web, Mobile Apps, Web UX, Responsive Design, eCommerce Platforms, eCommerce, CRM Design, UX Strategy, B2B2C, B2B, B2C, Beauty Products, Platform Design, Atomic Design, Publishing, Digital Publishing, Experience Maps, Usability Testing, Remote Usability Testing, Consumer Packaged Goods (CPG), Startups, Enterprise, Template Design, Component Libraries, User Flows, Task Flows, Personas, Interactive UX, Behavioral Economics, Behavioral Design, Heuristic Analysis, Information Architecture (IA), Taxonomy, UX Design, 企业对企业对消费者(B2B2C), User Research, Prototyping, Motion Design, Art Direction, Workshops, Leadership, Web App UX, Responsive Web Apps, SaaS, Community Platforms, Sports Websites, Home Furnishing, Card Sorting, Home Entertainment, Home Delivery, Brand Handbooks, Guidebooks, Service Safari, Customer Service Strategy, Personalization, Web Design, Apps, Gamification, Rewards Programs, Quiz Generation, Polling, Communities, Science Fiction & 梦幻，付费会员专业(PMPro)，注册 & Sign-up, Wireframing, Ideation Workshops, Motion Interaction, Tags, Workshop Facilitation, User Personas, Mental Model, Brand Architecture, Ideation, Competitor Analysis & Profiling, Landscape Analysis, Qualitative Research, Collaborative Design, Customer Experience, Product Vision, Branding, Form Design, Toolkits, Functional Specifications, Rapid Interactive Prototyping, Usability Guidelines, User Registration, Data Capture, Design Leadership, Sprint Planning, Design Sprints, Rapid Prototyping, Responsive Web Design (RWD), Grocery Delivery, Navigation Models, Mega Navigation Design, Digital Transformation, Editorial Design, Platform Building, Mobile Web Design, Brand Books, Sitemaps, Analytics, Brand Guidelines, Profiling, Schemas, Diagnostics, Archetypes, UI Design
Experience
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